Riding the Momentum of Niu Lai: Building Strength Through Persistence, Breaking Through with Action

Recently, the Chinese animated film Niu Lai has become a hot topic online. Created by grassroots filmmakers over several years, the film went from receiving little attention when it was first released to achieving a surprising box-office breakthrough through online exposure, becoming a widely discussed phenomenon.

However, the success of Niu Lai cannot simply be attributed to “persistence.” The film itself has received considerable criticism regarding its production quality, and some audiences went to see it driven by curiosity, wondering just how unusual it really was. As short videos, comments, and online discussions continued to spread, the film gained far more attention than initially expected.

This reflects a typical phenomenon of the internet age: traffic can make something visible very quickly, but being seen does not necessarily mean having lasting value.

For the international trade industry, this is equally worth considering.

Today’s global market is changing faster than ever. Customer needs and competitive conditions continue to evolve. Building a relationship with a customer—from the first contact to trust and eventually long-term cooperation—often requires continuous communication and effort. A trending topic may bring attention, but what ultimately determines whether a customer chooses to work with a company for the long term is still its products, service, and reputation.

The same is true of persistence.

The story behind Niu Lai has brought the dedication and persistence of ordinary creators into the spotlight. At the same time, it reminds us that passion deserves respect and effort deserves recognition, but passion cannot replace professionalism, and effort ultimately needs to create real value.

At Mildtrans, we want to provide good products and reliable service, but this cannot remain just a slogan. Taking every customer communication seriously, listening to feedback, solving problems promptly, and continuously improving through long-term practice—these seemingly ordinary things are what create lasting value.

Markets have their highs and lows. We cannot decide when the next opportunity will come, but we can decide whether we are prepared for it.

Rather than constantly chasing short-lived trends, we would rather invest more time in our products, service, and customer relationships. That way, when the right opportunity comes, we will be ready to turn it into a long-term partnership.

The attention surrounding Niu Lai will eventually fade, but the lessons it offers are worth remembering:

Traffic may bring temporary attention, but real value takes time to prove. Passion may inspire us to begin, but continuous improvement is what allows us to go further.

Build strength through persistence. Break through with action.

Mildtrans will continue to focus on the laptop parts industry, staying patient in a changing market and continuously improving through every partnership. With reliable products and dependable service, we look forward to building long-term and trusted relationships with customers around the world.