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BOE Has Ranked First In The Laptop Screen Shipments

Categories: Industry DynamicStars: 3Stars Visit: - Release time: 2017-11-15 11:38:00
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 BOE Has Ranked First In The Laptop Screen Shipments


  According to BOE's performance data released in the first three quarters of 2017, the company reported a total revenue of 69.41 billion yuan for the reporting period, an increase of 51.41% over the same period of last year. Operating profit turned around to 8.1 billion yuan and net profit was 6.48 billion yuan.

    Express reported that the company expanded the size and good industry led to the company's revenue growth, the overall profitability improved. Guosen Securities analyst Ouyang Shihua in a follow-up analysis in the analysis said that the reason for the growth above market expectations is the company's long-term development strategy gradually clear.



    In 2015, BOE began internal implementation of DSH strategy. The so-called "DSH", that is, D is the display device, S is the wisdom system products, H is the wisdom of health services, that is, BOE currently the three main business directions (business statistics each other cross). The 2017 Mid-year Report shows that the display device business accounted for 90% of the total revenue, the command system product business accounted for 18.5%, while the wisdom of health services accounted for 1.1%.

    Express reported that through the implementation of DSH strategy, the company during the reporting period, strengthen the management of lean, improved product yield and quality, and introduced the introduction of high value-added products, speed and proportion of shipments.

    Display device business upstream demand driving business growth. BOE Liu Hongfeng BOE Secretary-General said in September that in the face of the rapid development of mobile phone full screen, the company's first product has been mass production shipments in July, so far has successfully developed five products for delivery to Huawei, vivo, OPPO and other manufacturers.

    Days wind securities report estimates that the overall market size of 110 billion, with an annual growth rate of 5%. BOE is expected to further seize Japanese and Taiwan companies, accounting for 30% of the market share, and further keep up with Samsung and other Korean companies. The entire panel industry market prices from the first half of 2017 tends to be stable.

    In fact, BOE is benefiting from the market space Samsung gave up. With Samsung continuing to exit the LCD panel market, one after another to shut down the factory, production capacity further shifted to the outside. Gartner analyst Wen Jingru told the "Financial" reporter, the BOE is currently in a favorable position and the state, and still waiting to see the other competitors are different, BOE quickly follow the market, in the technology into the mature period After a large number of shipping.

    BOE is currently the biggest strategy for the next generation of mainstream OLED display technology to conduct a comprehensive layout. BOE is located in Chengdu, the 6th generation of flexible AMOLED display production line will be mass production by the end of this month. IHS expects fourth quarter 2017 AMOLED smartphone panel shipments will reach 148 million, while the year 2018 will reach 573 million.

    Global OLED panel suppliers are mainly LG and Samsung, LG is mainly used for television OLED panels, and Samsung is mainly used in mobile phones with small and medium size OLED panels, the current global Samsung small and medium size OLED panels occupy the market has been in more than 90%. Cinda Securities analyst said in the report, the BOE OLED production line built means that our country is expected to break the Samsung monopoly in the panel area.

    In 2016, the shipment volume of smartphones in the Chinese market was 465 million. The shipment volume of handsets with OLED screen was 99 million. The proportion of OLED screen handsets in total smart phone shipments was 21.3%. The domestic handsets with OLED screen For high-end products. OLED mobile phones will also be the mainstream of the next phase of high-end mobile phone configuration.

    BOE Chairman Wang Dongsheng said in an interview in 2016 that Huawei, Lenovo, Xiaomi and Meizu, if not such enterprises as BOE, will contribute more to Samsung, LG and Sharp, which firmly hold the panel industry's voice, A lot of revenue.

    BOE next phase of the biggest risk is still the balance of production and demand.

    BOE already has a number of 8.5 and 10.5 generation production lines, but large-screen display equipment market is saturated, capacity or consumption. Wen Jing said that in the television accident, if BOE can not think of other better products, there may be a crisis of oversupply.

    As for the small size of the smart phone panel, especially the flexible AMOLED screen, BOE will also face the risk. Its production capacity will be delayed until the end of 2018 or 2019, much later than Samsung. Not only that, the current supply of small-size panel production equipment, BOE is able to meet the volume production schedule, there are questions.
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